PRE 314 - Campaign Planning and Development (3 cr.)

This course focuses on public relations strategy and campaign development methods. Bridges fundamental concepts in the study of public relations with the practical application of those concepts to the real-world discipline of corporate communication. Provides students with the understanding of the elements necessary to construct successful public relations campaigns and prepares students for the Public Relations Campaigns course (PRE 466)-the capstone experience in the Public Relations major.
Liberal arts
Prerequisite(s): JOU 206, PRE 311.
Semester(s) Offered: Fall, Spring