May 29, 2024  
2017-2018 Undergraduate/Graduate Catalog 
    
2017-2018 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

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MKE 323 - Retail Store Management (3 cr.)


Introduction to technical and theoretical practices of retail management for both physical “bricks and mortar” stores and Internet retail operations. Overview of organizational structure, merchandising practices and procedures, promotional activities, store planning and control.
Prerequisite(s): MKE 290 .
Semester(s) Offered: Fall



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