Dec 12, 2024  
2018-2019 Undergraduate/Graduate Catalog 
    
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2018-2019 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

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PRE 402 - Public Relations Research (3 cr.)

Covers essentials of design, data collection, and analysis/interpretation associated with common empirical methods used in public relations research-both qualitative and quantitative. Students will learn to develop valid and reliable instruments, use a computerized statistical package to analyze data, and report findings. Emphasizes the centrality of research ethics and the importance of becoming a critical consumer and evaluator of mass-mediated information.
Liberal arts
Prerequisite(s): MAT 161 , PRE 311 .
Semester(s) Offered: Fall, Spring


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