Apr 29, 2024  
2018-2019 Undergraduate/Graduate Catalog 
    
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2018-2019 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

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MKE 421 - Consumer Behavior (3 cr.)

Determinants of human behavior that impinge on the individual’s role as a consumer. Course covers models of consumer behavior, the decision making process, and the various social and psychological factors influencing these processes.
Prerequisite(s): MKE 290 .
Semester(s) Offered: Fall


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