MKE 401 - Interactive Marketing and E-Commerce (3 cr.)

This course focuses on E-commerce and interactive marketing methods of advertising, selling, distribution, and customer relationship management. All interactive media, with particular emphasis on the Internet, Worldwide Web, and other electronic technological advancements, will be introduced. Students will learn how interactive marketing differs from traditional marketing and how interactive marketing and E-commerce fits into an organization’s marketing promotional mix and marketing strategy in both business-to-customer or business-to-business contexts. The course makes use of lectures, readings, guest speakers, and a student project.
Prerequisite(s): MKE 290.