Apr 29, 2024  
2018-2019 Undergraduate/Graduate Catalog 
    
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2018-2019 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

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MKE 380 - Creativity Process in Marketing (3 cr.)

This course focuses on the major theories and models of creativity, traits of creative people, and exercises to help students realize their creative potential by applying creativity techniques to general and marketing problems. A hands-on team creativity project and class presentations are included.
Liberal arts
Prerequisite(s): MKE 290 .
Semester(s) Offered: Spring


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