Apr 29, 2024  
2018-2019 Undergraduate/Graduate Catalog 
    
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2018-2019 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

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MKE 325 - Marketing Channels Strategy (3 cr.)

Operation of channels of distribution from the manufacturer’s point of view. Physical distribution system and business logistics process. Transportation, storage, order processing, location analysis and operation of functional middlemen.
Prerequisite(s): MKE 290 .
Semester(s) Offered: Spring


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