Apr 19, 2024  
2018-2019 Undergraduate/Graduate Catalog 
    
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2018-2019 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

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MKE 321 - Principles of Advertising (3 cr.)

Advertising from the advertiser’s perspective. Explores advertising strategy, media strategy, creative ad development, advertising research and budgeting. Includes advertising campaign project.
Prerequisite(s): MKE 290 .
Semester(s) Offered: Fall, Spring


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