PRE 345 - Social Media for Public Relations (3 cr.)

Examines the relationships among online publics and organizations that rely on social media to engage those publics. Explores the value, mutual benefits and quality of those relationships. Provides both a theoretical and practical approach to understanding such issues as advocacy, trust and influence. Focuses on the different uses and effects of social media platforms and channels in public relations.
Liberal arts
Prerequisite(s): PRE 311.
Semester(s) Offered: Spring