PRE 311 - Public Relations Principles (3 cr.)

An intensive introduction to public relations theories and practices-including issue and crisis management, lobbying, image campaigns and internal corporate communication-that enable organizations to develop and manage socially responsible relationships with their various stakeholders. Emphasis on the role of public opinion in strategic organizational communication. This course is part of the sequence of prescribed courses in the public relations major and will prepare students for Campaign Planning and Development (PRE 314).
Liberal arts
Prerequisite(s): JOU 204 or CMM 118.
Semester(s) Offered: Fall, Spring