MKE 401 - Digital Marketing (3 cr.)

This course explores marketing strategies and applications in the age of Internet 3.0, Internet of Things and Artificial Intelligence. The course explains various e-business models and prepares students to innovate digital offerings and formulate effective digital marketing strategies through a hands-on learning experience. Students will learn how to manage online content and optimize for search engine, create digital paid search and display advertising campaigns, and measure marketing effectiveness using analytics applications.
Prerequisite(s): MKE 290.