MKE 290 - Principles of Marketing (3 cr.)

Basic problems in marketing management and the marketing mix elements of product, price and promotion and distribution are presented in the context of a dynamic global environment. The impact of the legal, political, social, ethical, technological, economic, and competitive factors upon marketing activities are discussed. Includes Marketing Plan project.
Prerequisite(s): ECO 101 or ECO 110 or ECO 111 .
Semester(s) Offered: Fall, Spring