|
Nov 13, 2024
|
|
|
|
MKE 290 - Principles of Marketing (3 cr.) Basic problems in marketing management and the marketing mix elements of product, price and promotion and distribution are presented in the context of a dynamic global environment. The impact of the legal, political, social, ethical, technological, economic, and competitive factors upon marketing activities are discussed. Includes Marketing Plan project. Prerequisite(s): ECO 101 or ECO 110 or ECO 111 . Semester(s) Offered: Fall, Spring
Add to Folder (opens a new window)
|
|