MKE 324 - Public Relations and Events Marketing (3 cr.)

Students will learn about Integrated Marketing Communications and how public relations fits into the Promotion Mix, about dealing with the various publics of an organization, and about the legal and ethical dimensions of PR. Students will also learn the basics of print, broadcast, Internet, and social media public relations and they will gain hands-on experience in preparing a PR campaign for a “client.”
Prerequisite(s): ENG 101 and MKE 290.