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May 06, 2024
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MKE 323 - Retailing & E-tailing (3 cr.)
Introduction to technical and theoretical practices of retail management for both physical “bricks and mortar” stores and Internet retail operations. Overview of organizational structure, merchandising practices and procedures, promotional activities, store planning and control.
Prerequisite(s): MKE 290 .
Semester(s) Offered: Fall
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