MKE 404 - Mobile and Social Marketing (3 cr.)

Social and mobile applications continue to disrupt the internet business. This course familiarizes students with the social and mobile-specific business and revenue models. The course enables students to create mobile application concepts and social marketing strategies that attract and engage users. Students will learn how to create content for social media, build and manage social media properties, recruit influencers, grow followers base, create mobile-specific and location-based advertising campaigns, and measure marketing effectiveness using analytics applications.
Prerequisite(s): MKE 290
Semester(s) Offered: Every other Spring