Jun 16, 2024  
2019-2020 Undergraduate/Graduate Catalog 
    
2019-2020 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

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MKE 290 - Principles of Marketing (3 cr.)


Basic problems in marketing management and the marketing mix elements of product, price and promotion and distribution are presented in the context of a dynamic global environment. The impact of the legal, political, social, ethical, technological, economic, and competitive factors upon marketing activities are discussed. Includes Marketing Plan project.
Prerequisite(s): ECO101 or ECO110 or ECO111.
Semester(s) Offered: Fall, Spring



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