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Feb 11, 2025
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MKE 290 - Principles of Marketing (3 cr.) Basic problems in marketing management and the marketing mix elements of product, price and promotion and distribution are presented in the context of a dynamic global environment. The impact of the legal, political, social, ethical, technological, economic, and competitive factors upon marketing activities are discussed. Includes Marketing Plan project. Prerequisite(s): ECO101 or ECO110 or ECO111. Semester(s) Offered: Fall, Spring
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