Apr 30, 2024  
2019-2020 Undergraduate/Graduate Catalog 
    
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2019-2020 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

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MKE 385 - Branding & New Product Development (3 cr.)

This course introduces the principles of the new product development process in the context of a firm’s overall marketing strategy. The new product development process includes the identification of opportunities, idea generation, concept evaluation, design, testing, and launching of new products with a branding strategy.
Prerequisite(s): MKE 290 .


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