Apr 30, 2024  
2019-2020 Undergraduate/Graduate Catalog 
    
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2019-2020 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

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MKE 325 - Marketing Channels & E-Commerce (3 cr.)

Operation of channels of distribution from the manufacturer’s point of view, including direct channels through E-Commerce.  Physical distribution system and business logistics process. Transportation, storage, order processing, location analysis and operation of functional middlemen.
Prerequisite(s): MKE 290 .
Semester(s) Offered: Spring


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