Marketing, B.S.

General Education Requirements

Students must meet requirements for general education; see The Cardinal Core Curriculum  for details. Certain courses that fulfill major or cognate requirements may also apply to general education.

Major Departmental Requirements 66 Credits

• ACC 201 - Introduction to Financial Accounting (3 cr.)
• ACC 202 - Introduction to Managerial Accounting (3 cr.)
• ACC 351 - Legal Environment of Business (3 cr.)
• BUS 203 - Business Ethics and Professionalism in a Global Society (3 cr.)
• BUS 290 - Technology Proficiency Requirement (0 cr.)
• ECO 110 - Introduction to Microeconomics (3 cr.)
• ECO 111 - Introduction to Macroeconomics (3 cr.)
• ECO 260 - Business Statistics I (3 cr.)
• ECO 362 - Business Statistics II (3 cr.)
• FIN 355 - Principles of Finance (3 cr.)
• MGM 280 - Principles of Management and Organizational Behavior (3 cr.)
• MGM 350 - Introduction to Mathematical Modeling in Business (3 cr.)
• MGM 490 - Strategic Management (3 cr.)
• MIS 275 - Business Applications and Information Systems (3 cr.)
• MKE 290 - Principles of Marketing (3 cr.)
• MKE 326 - International Marketing (3 cr.)
• MKE 335 - Marketing Research (3 cr.)
• MKE 421 - Consumer Behavior (3 cr.)
• MKE 480 - Marketing Strategy (3 cr.) (AWR)
• BUS 489 - Business Exit Exam (0 cr.)
• Upper division SBE elective (3 cr.) - select any 300/400 SBE course not already taken in the major

Cognate Requirements 3-11 Credits

• MAT 221 - Calculus for the Life, Management, & Social Sciences I (3 cr.)

• or

• MAT 224 - Calculus I (4 cr.)
• MAT 104 - Trigonometry (1 cr.) and

Electives 9-18 Credits

Certain major/cognate courses may also satisfy GE requirements thus increase elective credits accordingly.

Total Credits minimum 120

Additional Degree Requirements

1. A minimum of 30 major (ACC, BUS, ECO, ENT, FIN, MGM, MIS, MKE, SCM) credits completed at Plattsburgh.
2. A minimum overall GPA of 2.0 in all required major courses (Major Departmental Requirements).
3. Completion of all Undergraduate Degree Requirements .

Note:

Students wishing to enter the School of Business and Economics must have a 2.3 cumulative GPA to be considered.