2024-2025 University Catalog
Journalism and Public Relations Department
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Contact Us
Chairperson: Colleen Lemza
Phone: 518-564-2408
Email: lemzaca@plattsburgh.edu
The Journalism and Public Relations Department offers separate degrees in both.
The Journalism major directly connects you to the hands-on, practical experiences you need to prepare for a career in the media. To start, students focus on newswriting, reporting, ethics and specialized writing topics. Early in the major, you will study critical multimedia topics: photojournalism, audio/video production and web design. Soon you will be working in our three student-run publications: Cardinal Points, the campus newspaper; DoNorth, a glossy, high-quality regional tourism magazine; and All Points Now, our online lifestyles magazine. These publications are written, edited, and designed by students, and all include the option of multimedia journalism. Usually in your junior year, you will continue your real-world training in at least one internship. Our students intern in traditional publications and online media throughout the region, state and world. The journalism program also sponsors two active student clubs: Her Campus, a student oriented publication with national affiliation; and Plattsburgh Association of Black Journalists, student chapter of the National Association of Black Journalists.
The public relations major is your gateway into corporate communications, public affairs, media relations, sports and entertainment marketing, event planning, social media and more. A broad spectrum of knowledge and practical experience will prepare you for a rapidly growing field, especially in social media messaging. You will learn campaign planning, audience analysis, public opinion research, and the latest analytics in social media. Writing and speaking - essential skills in today’s competitive marketplace - are at the forefront. Numerous opportunities for practical learning through internships, hands-on practical work, conference and event planning, and developing campaigns for real clients exist. PRSSA members may travel to regional and national conferences, participate in leadership training trips, host social and educational events on campus and more.
Professors:
Colleen Lemza (M.S., Syracuse University; SUNY Chancellor’s Award for Excellence in Teaching; SUNY Chancellor’s Award for Excellence in Faculty Service)
Associate Professors:
Michelle Ouellette (M.A., SUNY Albany; Chancellor’s Award for Excellence in Teaching; SUNY Chancellor’s Award for Excellence in Faculty Service)
Lecturers:
John (Jack) Downs (CAS, Cornell University; SUNY Chancellor’s Award for Excellence in Teaching)
ProgramsMajors (Undergraduate)Minors (Undergraduate)Certificates (Undergraduate)
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