Jul 27, 2021  
2019-2020 Undergraduate/Graduate Catalog 
2019-2020 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

Marketing and Entrepreneurship Department

Professor: L. Heroux 
Associate Professor:  L. Josien (chairperson)
Assistant Professors: R. Gottschall, N. Shankar

The major in marketing provides a balance of hands-on experience and dynamic coursework to prepare students for a 21st century career in marketing in a variety of industries. Real-world, hands-on class projects and internship opportunities greatly enhance their understanding of marketing and make them more marketable to prospective employers. An active marketing club provides further opportunities for gaining marketing leadership experience. Students are also well prepared for advanced graduate study.

The major in entrepreneurship, the only one in the SUNY system, offers a curriculum to prepare students to start their own business and/or to become a project manager in a large business. In addition to real-world, hands-on, and experiential class projects, the program incorporates flexibility to tailor some of students’ requirements to students’ interests to help them reach their own entrepreneurial objectives. A dynamic Collegiate Entrepreneurs’ Organization (CEO) provides opportunities for student projects and competitions with other schools.


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