Dec 07, 2023  
2019-2020 Undergraduate/Graduate Catalog 
2019-2020 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

Journalism and Public Relations Department

Professors: R. Davis (chairperson), S. Murphy
Associate Professors: C. Lemza, J. Slater
Assistant Professor: M. Barcomb,  C. Manegold, M. Ouellette
Lecturers: J. Downs
Adjunct Faculty: Nine positions

The Journalism and Public Relations Department offers a degree in public relations (0292) and three degree programs in journalism - one with an emphasis on newspapers (0195), one with an emphasis on magazines (0196), and one that focuses on multimedia journalism (0253). Students learn to create multimedia content for multiple platforms. They learn to tell stories using words, photos, audio, video and graphics.

They also study journalism ethics and law, journalism issues, and the history of the American press and magazine industry. All students learn through hands-on experience at the department’s online and print magazine and the campus’s award-winning student newspaper, and prepare for their first job in journalism by interning, in Plattsburgh, their hometowns, or larger metropolitan areas. Students may also opt to complete a minor in journalism. Non-traditional students might look to retrain themselves with our professional certificate in multimedia journalism.

The public relations major is your gateway into the public relations profession. Our public relations major provides you with a broad spectrum of knowledge and practical experience that prepare you for an engaging career as a public relations practitioner. Our graduates work in both the private and public sectors, either in corporate and agency settings or governmental and other institutional environments. You will learn about concepts of persuasion and communication strategies, relationship-building, audience analysis and public opinion research, project management and the latest techniques in social media. The public relations program places a strong emphasis on writing and speaking - essential corporate communication skills in today’s competitive marketplace. You will have a number of opportunities within the public relations major to put your acquired knowledge to work, whether through professional internships, hands-on practical work, or developing public relations campaigns for real clients in our campaigns class and our student-led public relations agency, Cardinal PR. You will also be able to gain a taste of the professional world when you join our chapter of the Public Relations Student Society of America (PRSSA). PRSSA members travel to regional and national conferences, participate in leadership training trips, host social and educational events on campus and organize an annual college celebration of the public relations profession.


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