PRE 352 - Writing That Sticks (3 cr.)

In this introduction to PR relations writing, students will begin to craft sticky messages that readers actually want to read as they work to meet the needs and interests of a real-life organization and its stakeholders. In addition, they will learn ways to optimize their messages for both digital and traditional media.
Liberal Arts
Prerequisite(s): JOU 206 or POI.
Semester(s) Offered: Fall, Spring