Jan 25, 2026  
2024-2025 University Catalog 
    
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2024-2025 University Catalog [ARCHIVED CATALOG]

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PSY 464 - Persuasion: Science/Application (3 cr.)

We will consider classic and contemporary research in the field of persuasion. This course will consider the strengths and weaknesses of these studies as well as directions for future research. We will examine the influence of reciprocity, commitment, conformity, liking, and scarcity. The course will emphasize the scientific method, especially the use of experiments to examine social behavior.
Liberal Arts
Prerequisite(s): PSY 101 , PSY 205 , PSY 361 , or POI
Semester(s) Offered: Fall, Spring


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