MKE 450 - Marketing Analytics (3 cr.)

The course provides an overview of marketing analytics techniques. Learners will have hands-on experience analyzing consumer and market behavior. Learners will be exposed to A/B testing, Market Basket Analysis, text mining, sentiment analysis and Big Data Analysis using current industry leading software (For e.g.: Tableau, Python.) Learners will develop decision making skills from data visualization and interpretation using these aforementioned techniques.
Prerequisite(s): Junior standing or POI
Semester(s) Offered: Fall