PRE 302 - Social Media Analytics for Public Relations (3 cr.)

This course is designed to train students in current data analysis methods that are highly sought-after in the public relations industry. Students will learn current approaches to digital-media analytics in public relations, with a primary focus on analyzing social-media data. They will study key concepts relevant to social-media analytics and apply that knowledge by: (1) collecting and analyzing data, (2) presenting their results to an audience, and (3) composing social-media posts based on their findings. Students will also learn the basics of public relations research (including quantitative and qualitative methods) and audience analysis.
Liberal arts
Semester(s) Offered: Varies