MKE 324 - Public Relations & Events Marketing (3 cr.)

Learners will be exposed to Integrated Marketing Communications and how public relations fits into the Promotion Mix, about dealing with the various publics of an organization, and about the legal and ethical dimensions of PR. Learners will also be introduced to the basics of print, broadcast, internet, events marketing, and social media public relations and they will gain hands-on experience in preparing a PR campaign for a “client”.
Prerequisite(s): Junior standing or permission of the department chair.
Felony Questionnaire Required
Semester(s) Offered: Spring