CMM 422 - Research Methods in Communication (3 cr.)

Covers essential methods in research design, measurement, data analysis, and data interpretation that are frequently adopted in social research - both qualitative and quantitative. Students gain practical experience in instrument construction, use of computerized statistical packages, and research report writing. Highlights ethical issues involving human subjects and the responsibilities of communication professionals when producing/interpreting scientific data.
Prerequisite(s): CMM 101 and Sophomore Standing
Semester(s) Offered: Spring