Apr 29, 2024  
2021-2022 Undergraduate/Graduate Catalog 
    
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2021-2022 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

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MKE 450 - Marketing Analytics (3 cr.)

The course provides an overview of marketing analytics techniques. Learners will have hands-on experience analyzing consumer and market behavior. Learners will be exposed to A/B testing, Market Basket Analysis, text mining, sentiment analysis and Big Data Analysis using current industry leading software (For e.g.: Tableau, Python.) Learners will develop decision making skills from data visualization and interpretation using these aforementioned techniques
Prerequisite(s): ECO 260 , MIS 275 ,  MKE 290 
Semester(s) Offered: Fall


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