Apr 29, 2024  
2021-2022 Undergraduate/Graduate Catalog 
    
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2021-2022 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

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MKE 480 - Marketing Strategy (3 cr.)

Proper selection of market targets and development of most profitable marketing program. Developed within the program are specific pricing, distribution, product and promotional programs.
Prerequisite(s): MKE 290 , MKE 335 .
Meets Advanced Writing Requirement
Semester(s) Offered: Fall, Spring


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