Apr 29, 2024  
2021-2022 Undergraduate/Graduate Catalog 
    
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2021-2022 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

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MKE 422 - Business-to-Business Marketing and Negotiation (3 cr.)

Concepts of marketing strategy applied to business-to-business marketing situations in the context of a dynamic global environment. Topics include marketing planning, market segmentation, buyer behavior, the marketing mix elements, and negotiation.  Business knowledge is integrated in hands-on negotiation simulation.
Prerequisite(s): MKE 290 .
Semester(s) Offered: Fall, Spring


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