Apr 25, 2024  
2020-2021 Undergraduate/Graduate Catalog 
    
2020-2021 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

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PRE 321 - Advertising in the Electronic Age (3 cr.)


An in-depth look into advertising in the broadcast industry and within emerging on-line technologies, with particular emphasis on the integration of audience research, the creative process and measurement of sales and media effectiveness.
Liberal arts
Prerequisite(s): CMM 118  or JOU 204 .
Semester(s) Offered: Fall, Spring



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