PRE 429 - Social Media for Crisis Response (3 cr.)

Students will analyze and apply communication theory, social media tools and public relations research skills to real-life emergencies. They will seek, appraise and report on messages for public-safety organizations. In doing so, they will study responses and evaluate theoretical implications of real-life situations, while investigating and testing the latest social media tools in a virtual laboratory setting.
Prerequisite(s): PRE 311 and POI.
Semester(s) Offered: Fall, Spring