Marketing, B.S.

Major Departmental Requirements 66 Credits

• ACC 201 - Introduction to Financial Accounting (3 cr.)
• ACC 202 - Introduction to Managerial Accounting (3 cr.)
• ACC 351 - Legal Environment of Business (3 cr.)
• BUS 203 - Business Ethics and Professionalism in a Global Society (3 cr.)
• BUS 290 - Technology Proficiency Requirement (0 cr.)
• ECO 110 - Introduction to Microeconomics (3 cr.)
• ECO 111 - Introduction to Macroeconomics (3 cr.)
• ECO 260 - Business Statistics I (3 cr.)
• ECO 362 - Business Statistics II (3 cr.)
• FIN 355 - Principles of Finance (3 cr.)
• MGM 280 - Principles of Management and Organizational Behavior (3 cr.)
• MGM 350 - Introduction to Mathematical Modeling in Business (3 cr.)
• MGM 490 - Strategic Management (3 cr.)
• MIS 275 - Business Applications and Information Systems (3 cr.)
• MKE 290 - Principles of Marketing (3 cr.)
• MKE 326 - International Marketing (3 cr.)
• MKE 335 - Marketing Research (3 cr.)
• MKE 421 - Consumer Behavior (3 cr.)
• MKE 480 - Marketing Strategy (3 cr.) (AWR)
• BUS 489 - Business Exit Exam (0 cr.)
• Upper division SBE elective (3 cr.) - select any 300/400 SBE course not already taken in the major

Cognate Requirements 3-9 Credits

• ECO 203 - Introduction to Quantitative Methods for Business (3 cr.) or
• MAT 221 - Calculus for the Life, Management, & Social Sciences I (3 cr.)

Additional Degree Requirements

1. Completion of all Undergraduate Degree Requirements, including General Education: The Cardinal Core Curriculum, elective courses if applicable, and a total of 120 credits minimum. 
2. A minimum GPA of 2.0 in Major Departmental Requirements.
3. A minimum of 30 major (ACC, BUS, ECO, ENT, FIN, MGM, MIS, MKE, SCM) credits completed at Plattsburgh.