Marketing Minor

Core Course: 3 Credits

• MKE 290 - Principles of Marketing (3 cr.)

Economics: 3 Credits

Select one course from the following:

• ECO 101 - Principles of Economics (3 cr.)
• ECO 110 - Introduction to Microeconomics (3 cr.)
• ECO 111 - Introduction to Macroeconomics (3 cr.)

Electives: 12 Credits

Select four courses, by advisement:

• MIS 410 - Electronic Business and Web Site Design (3 cr.)
• MKE 321 - Principles of Advertising (3 cr.)
• MKE 322 - Professional Selling & Sales Management (3 cr.)
• MKE 323 - Retailing & E-tailing (3 cr.)
• MKE 324 - Public Relations & Events Marketing (3 cr.)
• MKE 325 - Marketing Channels & E-Commerce (3 cr.)
• MKE 326 - International Marketing (3 cr.)
• MKE 328 - Services Marketing (3 cr.)
• MKE 335 - Marketing Research (3 cr.)
• MKE 385 - Branding & New Product Development (3 cr.)
• MKE 401 - Digital Marketing (3 cr.)
• MKE 402 - Purchasing (3 cr.)
• MKE 404 - Mobile and Social Marketing (3 cr.)
• MKE 410 - Franchising in the US and Canada (3 cr.)
• MKE 421 - Consumer Behavior (3 cr.)
• MKE 422 - Business-to-Business Marketing & Negotiation (3 cr.)
• MKE 442 - Selected Marketing Topics (3 cr.)
• MKE 450 - Marketing Analytics (3 cr.)
• MKE 480 - Marketing Strategy (3 cr.)
• MKE 498 - Internship (1 to 15 cr.) (3 cr.)

Total Credits 18

Note:

Marketing courses used in any business major cannot also be used to satisfy the Electives section of this minor