CMM 406 - Speechwriting (3 cr.)

Addresses theory and methods of speechwriting for formal venues and in diverse contexts such as public relations, government/politics, and private sector and non-profit organizational leadership. Emphasis upon rhetorical and language strategies for desired speech outcomes and effects, the conventional principles of this highly specialized form of professional communication, writing for the “ear” and audience message retention, and adaptations when speechwriting for another person.
Liberal arts
Prerequisite(s): CMM 101 and ENG 101 and junior standing or POI.
Semester(s) Offered: Fall