May 02, 2026  
2025-2026 University Catalog 
    
2025-2026 University Catalog
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CMM 407 - Concepts of Persuasion (3 cr.)


Examination of persuasive strategies used in mass media, advertising, political campaigns, social movements, public presentations and interpersonal relationships, along with their ethical implications.
Liberal arts
Prerequisite(s): CMM 101  and Sophomore Standing.
Semester(s) Offered: Fall



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