May 02, 2024  
2022-2023 Undergraduate/Graduate Catalog 
    
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2022-2023 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

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MSA 565 - Web Analytics (3 cr.)

Web analytics deals with methods and tools to collect, analyze, and report website usage data by visitors, emphasizing the nature of the visits to websites and visitors’ demographics. This course introduces the metrics, contents, user behaviors, and reporting of web sites by using specific Web Analytic tool (e.g., Google Analytics) to collect web site data and conduct the analysis. This course also discusses the major Key Performance Indicators (KPI) that can be measured and tracked continuously for website optimization with a focus on organizational implementation. In addition, this course investigates related topics such as web mining, social web mining, and game metrics.
Prerequisite(s): MSA 530  , knowledge of web search engines, knowledge of web site development.
Semester(s) Offered: Spring


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