MKE 335 - Marketing Research (3 cr.)

The various elements of the marketing research process are examined, including problem definition, the determination of information required to address the issue, research designs, measurement instruments, data collection methods, data analysis and the research report. Includes hands-on research project.
Prerequisite(s): ECO 260, MKE 290.
Felony Questionnaire Required
Semester(s) Offered: Fall, Spring