Mar 29, 2024  
2022-2023 Undergraduate/Graduate Catalog 
    
2022-2023 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

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CMM 407 - Concepts of Persuasion (3 cr.)


Emphasis on theories of persuasion. Examination of persuasive strategies used in mass media, advertising, political campaigns, social movements, public presentations and interpersonal relationships, along with their ethical implications.
Liberal arts
Prerequisite(s): CMM 118  and CMM 226 .
Semester(s) Offered: Fall



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