Mar 29, 2024  
2019-2020 Undergraduate/Graduate Catalog 
    
2019-2020 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

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CMM 435 - Electronic Media Management (3 cr.)


Examines the business and managerial aspects of electronic media. While the concentration is primarily on programming, sales and promotion, students will also examine the various managerial theories and strategies applied in the managing of an electronic media facility.
Liberal arts
Prerequisite(s): CMM 226  or CMM 288 .
Semester(s) Offered: Spring



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